Embrace your True Nature.
Wear what you believe.
We believe the future lies in regenerative living: rewilding ourselves from the inside out, selecting garments that resonate with our innate frequency, and restoring the sacred relationship between clothing and wearer.
Cheralee oversees product design, production, shipment scheduling, and company direction with intuitive wisdom. An renowned yoga teacher, passionate entrepreneur, and global citizen, Cher brings harmony, mindfulness, and authenticity into every aspect of True Nature Attire.
Dakotah is world-class architect, devoted martial artists, yogi, and lifelong artist, his work blends form and function with deep reverence for nature. Rooted in sustainable practices and sacred aesthetics, Dakotah brings business acumen, grounded elegance and ecological intelligence to the foundations of our organization.
Jessica supports our people, sales, and distribution while guiding events and designing her collections. As an artist, healer, and sacred systems practitioner, Her work is rooted in intuition, ceremony, and deep care; infusing each creation with art, love, intention, and the spirit of our collective.
Naim is responsible for strategic sales, communications, marketing, technology, media and systems. As a committed change agent, passionate waterman, photographer, multimedia artist, techy and advocate for conscious leadership, Naim integrates community, culture, and movement-making into the heart of our mission.
And yes, you guessed it, we’re rooted in love & family
Cher and Dakotah are engaged, while Naim and Jess are dedicated co-creators, raising their daughters in a spirit of heartful presence and shared intention.
We’re passionate about our work and devoted to building more than a brand, we’re creating a movement. Together, we’re growing a solid team and crafting garments that not only feel good on the body, but do good for the Earth.
This is about more than clothing. It’s about a community of people committed to living in alignment; within and without, in harmony with their true nature.
The Roots
Cher began True Nature from a deep desire to create something sacred, not just clothing, but a reminder. Raised on a small farm, rooted in the rhythms of land and sky, she always felt drawn to the simple beauty of nature and the quiet intelligence of the body.
As a yoga teacher and world traveler, she witnessed firsthand how much of the fashion world was out of step with the values of mindfulness, sustainability, and authenticity. She asked herself a question that changed everything:
“If what we wear touches our skin, shouldn’t it also touch our spirit?”The journey
Today, alongside her family and soul team, Cher continues to guide the vision of True Nature with grace, intention, and love.
Our Spiral
Our logo embodies the interconnectedness of life through the universal spiral, representing nature's perfect proportion, the golden ratio, and the Fibonacci sequence, symbolizing infinite growth, harmony, and balance.
The spiral is the path of return
This spiral symbolizes the spirit that unites us and the thread between seen and unseen. Woven into its form are bamboo, cotton, flax, a silkworm moth, needle and thread, and the four elements — earth, wind, fire, and water.
Our Spiral Strategy guides every aspect of True Nature Attire, from business development to teamwork and product design, reflecting our commitment to holistic growth, collaboration, and intentional creation.
Inspired by the spiral’s natural pattern of expansion and refinement, we continually revisit foundational ideas with deeper insight, evolving consciously and organically.
In our teamwork and team meetings, this strategy fosters open communication, adaptability, and collective harmony, ensuring our shared vision remains clear and cohesive. Within product design, the spiral invites us to iteratively refine and infuse garments with intention, energy, and alignment, continually elevating quality and resonance as we grow. In our community and events, we move in a spiral: gather, engage, refine, and take action. It’s more than a method; it’s a reflection of how we live. True Nature isn’t just a clothing line, it’s a way of life!
The Four Steps of the Spiral Strategy for True Nature Attire:
1. Gather
Intention Setting: Establish clear intentions aligned with our values, vision, and the higher purpose behind each project or product. This sets the foundational direction and energetic tone.
2. Engage
Creation & Collaboration: Engage collaboratively as a team, leveraging collective wisdom, intuitive insight, and open dialogue to co-create consciously and effectively.
3. Refine
Refinement & Alignment: Iteratively refine through reflection and feedback, ensuring alignment with intention, quality, and authentic expression. We revisit and enhance continually, spiraling deeper into clarity.
4. Action
Integration & Expansion: Integrate insights and learning into our practices and products, expanding organically outward with greater resonance, confidence, and impact, completing one full spiral cycle and beginning the next from an elevated perspective.